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Advertising director vs director of sales & business development

The differences between advertising directors and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a director of sales & business development takes usually requires 6-8 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $82,585 average annual salary of a director of sales & business development.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.

Advertising director vs director of sales & business development overview

Advertising DirectorDirector Of Sales & Business Development
Yearly salary$116,829$82,585
Hourly rate$56.17$39.70
Growth rate10%5%
Number of jobs16,270163,561
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age3946
Years of experience68

Advertising director vs director of sales & business development salary

Advertising directors and directors of sales & business development have different pay scales, as shown below.

Advertising DirectorDirector Of Sales & Business Development
Average salary$116,829$82,585
Salary rangeBetween $71,000 And $191,000Between $38,000 And $176,000
Highest paying CitySan Francisco, CAArlington, VA
Highest paying stateNevadaOregon
Best paying companyNetflixMastercard
Best paying industryMediaTechnology

Differences between advertising director and director of sales & business development education

There are a few differences between an advertising director and a director of sales & business development in terms of educational background:

Advertising DirectorDirector Of Sales & Business Development
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Advertising director vs director of sales & business development demographics

Here are the differences between advertising directors' and directors of sales & business development' demographics:

Advertising DirectorDirector Of Sales & Business Development
Average age3946
Gender ratioMale, 52.7% Female, 47.3%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between advertising director and director of sales & business development duties and responsibilities

Advertising director example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Maintain and update social media sites such as Facebook, Instagram, and Google.
  • Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
  • Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
  • Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
  • Show more

Director of sales & business development example responsibilities.

  • Lead all client communications, in order to exceed expectations, retain business and increase ROI for brand partners.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SaaS to increase multimillion dollar business growth with portfolio of ~ clients.
  • Develop CRM, internal pipeline, and project management platform for reporting up and downstream.
  • Coach and supervise SaaS sales / product specialists to configure and coordinate technology deployment services.
  • Hire and direct a staff of five to teach consultative selling, digital products, new sales associate curriculum and CRM.
  • Show more

Advertising director vs director of sales & business development skills

Common advertising director skills
  • Digital Marketing, 28%
  • B2B Marketing, 13%
  • SEO, 3%
  • Account Executives, 3%
  • Graphic Design, 3%
  • Sales Reps, 2%
Common director of sales & business development skills
  • Value Proposition, 6%
  • Sales Cycle, 6%
  • CRM, 5%
  • Revenue Growth, 5%
  • Leveraged, 5%
  • Lead Qualification, 4%

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