Advertising director vs director of sales

The differences between advertising directors and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a director of sales takes usually requires 6-8 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Advertising director vs director of sales overview

	Advertising Director	Director Of Sales
Yearly salary	$116,829	$111,068
Hourly rate	$56.17	$53.40
Growth rate	10%	5%
Number of jobs	16,270	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Average age	39	46
Years of experience	6	8

Advertising director vs director of sales salary

Advertising directors and directors of sales have different pay scales, as shown below.

	Advertising Director	Director Of Sales
Average salary	$116,829	$111,068
Salary range	Between $71,000 And $191,000	Between $73,000 And $168,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Nevada	New York
Best paying company	Netflix	Mayo Clinic
Best paying industry	Media	Finance

Differences between advertising director and director of sales education

There are a few differences between an advertising director and a director of sales in terms of educational background:

	Advertising Director	Director Of Sales
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising director vs director of sales demographics

Here are the differences between advertising directors' and directors of sales' demographics:

	Advertising Director	Director Of Sales
Average age	39	46
Gender ratio	Male, 52.7% Female, 47.3%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising director and director of sales duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Advertising director vs director of sales skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

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Advertising Director
Advertising Director vs Director Of Sales

Updated January 8, 2025

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