Advertising director vs marketing director

The differences between advertising directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a marketing director takes usually requires 8-10 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Advertising director vs marketing director overview

	Advertising Director	Marketing Director
Yearly salary	$116,829	$114,906
Hourly rate	$56.17	$55.24
Growth rate	10%	10%
Number of jobs	16,270	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	6	10

Advertising director vs marketing director salary

Advertising directors and marketing directors have different pay scales, as shown below.

	Advertising Director	Marketing Director
Average salary	$116,829	$114,906
Salary range	Between $71,000 And $191,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Netflix	Brookfield Properties
Best paying industry	Media	Manufacturing

Differences between advertising director and marketing director education

There are a few differences between an advertising director and a marketing director in terms of educational background:

	Advertising Director	Marketing Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising director vs marketing director demographics

Here are the differences between advertising directors' and marketing directors' demographics:

	Advertising Director	Marketing Director
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising director and marketing director duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Advertising director vs marketing director skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Advertising Director
Advertising Director vs Marketing Director

Updated January 8, 2025

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