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Advertising director vs regional marketing manager

The differences between advertising directors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Advertising director vs regional marketing manager overview

Advertising DirectorRegional Marketing Manager
Yearly salary$116,829$85,217
Hourly rate$56.17$40.97
Growth rate10%10%
Number of jobs16,270115,987
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3939
Years of experience610

Advertising director vs regional marketing manager salary

Advertising directors and regional marketing managers have different pay scales, as shown below.

Advertising DirectorRegional Marketing Manager
Average salary$116,829$85,217
Salary rangeBetween $71,000 And $191,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyNetflixAbbVie
Best paying industryMediaConstruction

Differences between advertising director and regional marketing manager education

There are a few differences between an advertising director and a regional marketing manager in terms of educational background:

Advertising DirectorRegional Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Advertising director vs regional marketing manager demographics

Here are the differences between advertising directors' and regional marketing managers' demographics:

Advertising DirectorRegional Marketing Manager
Average age3939
Gender ratioMale, 52.7% Female, 47.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between advertising director and regional marketing manager duties and responsibilities

Advertising director example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Maintain and update social media sites such as Facebook, Instagram, and Google.
  • Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
  • Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
  • Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Advertising director vs regional marketing manager skills

Common advertising director skills
  • Digital Marketing, 28%
  • B2B Marketing, 13%
  • SEO, 3%
  • Account Executives, 3%
  • Graphic Design, 3%
  • Sales Reps, 2%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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