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Advertising media consultant vs media consultant

The differences between advertising media consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising media consultant and a media consultant. Additionally, an advertising media consultant has an average salary of $69,447, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for a media consultant are website development, facebook, and twitter.

Advertising media consultant vs media consultant overview

Advertising Media ConsultantMedia Consultant
Yearly salary$69,447$53,443
Hourly rate$33.39$25.69
Growth rate-8%8%
Number of jobs26,08228,768
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4442
Years of experience44

Advertising media consultant vs media consultant salary

Advertising media consultants and media consultants have different pay scales, as shown below.

Advertising Media ConsultantMedia Consultant
Average salary$69,447$53,443
Salary rangeBetween $39,000 And $120,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between advertising media consultant and media consultant education

There are a few differences between an advertising media consultant and a media consultant in terms of educational background:

Advertising Media ConsultantMedia Consultant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Advertising media consultant vs media consultant demographics

Here are the differences between advertising media consultants' and media consultants' demographics:

Advertising Media ConsultantMedia Consultant
Average age4442
Gender ratioMale, 50.8% Female, 49.2%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between advertising media consultant and media consultant duties and responsibilities

Advertising media consultant example responsibilities.

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Advertising media consultant vs media consultant skills

Common advertising media consultant skills
  • Search Engine, 15%
  • Internet Products, 10%
  • Search Engine Marketing, 9%
  • Cold Calls, 7%
  • Business Development, 6%
  • Google Adwords, 6%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%