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Advertising sales manager vs advertising manager

The differences between advertising sales managers and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an advertising sales manager, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $70,784 average annual salary of an advertising sales manager.

The top three skills for an advertising sales manager include media sales, revenue growth and business development. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Advertising sales manager vs advertising manager overview

Advertising Sales ManagerAdvertising Manager
Yearly salary$70,784$93,050
Hourly rate$34.03$44.74
Growth rate5%10%
Number of jobs109,13343,083
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4639
Years of experience86

What does an advertising sales manager do?

An advertising sales manager's primary focus is developing methods to increase sales. They work alongside the marketing team to ensure a company's advertising campaigns are as effective as possible. An advertising sales manager monitors each product's performance or service, evaluates the market, and determines what adjustments an advertising campaign needs. Their core responsibility is to ensure that a company's products produce maximum profit.

What does an advertising manager do?

Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.

Advertising sales manager vs advertising manager salary

Advertising sales managers and advertising managers have different pay scales, as shown below.

Advertising Sales ManagerAdvertising Manager
Average salary$70,784$93,050
Salary rangeBetween $38,000 And $128,000Between $61,000 And $141,000
Highest paying CitySan Bruno, CABurlingame, CA
Highest paying stateOregonNevada
Best paying companyAmazonApple
Best paying industryTelecommunicationFinance

Differences between advertising sales manager and advertising manager education

There are a few differences between an advertising sales manager and an advertising manager in terms of educational background:

Advertising Sales ManagerAdvertising Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaNorthwestern University

Advertising sales manager vs advertising manager demographics

Here are the differences between advertising sales managers' and advertising managers' demographics:

Advertising Sales ManagerAdvertising Manager
Average age4639
Gender ratioMale, 51.0% Female, 49.0%Male, 43.4% Female, 56.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage7%10%

Differences between advertising sales manager and advertising manager duties and responsibilities

Advertising sales manager example responsibilities.

  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Create plan for clients to maximize SEO and to help maximize search results in Google searches.
  • Develop market strategies for clients regarding terms, exposure and ROI on the varied campaigns and locations utilize.
  • Study, train and present past and present client campaigns to help maximize ROI for continuing and future campaigns.
  • Implement an advertising online database system access by all EMD regions and labels to monitor and administer their co-op advertising programs.
  • Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
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Advertising manager example responsibilities.

  • Design and manage CRM, email marketing and database systems for B2B and B2C environment.
  • Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Work with NYC base advertising and media agencies.
  • Build and maintain company work portfolio and Facebook page.
  • Test and expand marketing programs to include content seeding, and SEM.
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Advertising sales manager vs advertising manager skills

Common advertising sales manager skills
  • Media Sales, 22%
  • Revenue Growth, 10%
  • Business Development, 8%
  • Account Executives, 8%
  • Sales Strategies, 5%
  • Sales Presentations, 5%
Common advertising manager skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 10%
  • SEO, 8%
  • PPC, 8%
  • SEM, 8%
  • Facebook, 6%

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