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The differences between advertising sales managers and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an advertising sales manager, becoming a marketing & advertising manager takes usually requires 4-6 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $70,784 average annual salary of an advertising sales manager.
The top three skills for an advertising sales manager include media sales, revenue growth and business development. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.
| Advertising Sales Manager | Marketing & Advertising Manager | |
| Yearly salary | $70,784 | $89,519 |
| Hourly rate | $34.03 | $43.04 |
| Growth rate | 5% | 10% |
| Number of jobs | 109,133 | 85,446 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Average age | 46 | 39 |
| Years of experience | 8 | 6 |
An advertising sales manager's primary focus is developing methods to increase sales. They work alongside the marketing team to ensure a company's advertising campaigns are as effective as possible. An advertising sales manager monitors each product's performance or service, evaluates the market, and determines what adjustments an advertising campaign needs. Their core responsibility is to ensure that a company's products produce maximum profit.
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
Advertising sales managers and marketing & advertising managers have different pay scales, as shown below.
| Advertising Sales Manager | Marketing & Advertising Manager | |
| Average salary | $70,784 | $89,519 |
| Salary range | Between $38,000 And $128,000 | Between $60,000 And $131,000 |
| Highest paying City | San Bruno, CA | Menlo Park, CA |
| Highest paying state | Oregon | California |
| Best paying company | Amazon | Meta |
| Best paying industry | Telecommunication | Real Estate |
There are a few differences between an advertising sales manager and a marketing & advertising manager in terms of educational background:
| Advertising Sales Manager | Marketing & Advertising Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Southern California | Northwestern University |
Here are the differences between advertising sales managers' and marketing & advertising managers' demographics:
| Advertising Sales Manager | Marketing & Advertising Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 45.3% Female, 54.7% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 10% |