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Analyst sales vs marketing analyst

The differences between analyst sales and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analyst sales and a marketing analyst. Additionally, an analyst sales has an average salary of $69,093, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for an analyst sales include salesforce, customer service and data analysis. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Analyst sales vs marketing analyst overview

Analyst SalesMarketing Analyst
Yearly salary$69,093$59,380
Hourly rate$33.22$28.55
Growth rate19%19%
Number of jobs77,02395,650
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does an analyst sales do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Analyst sales vs marketing analyst salary

Analyst sales and marketing analysts have different pay scales, as shown below.

Analyst SalesMarketing Analyst
Average salary$69,093$59,380
Salary rangeBetween $47,000 And $99,000Between $41,000 And $84,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyGoogleMeta
Best paying industryFinanceFinance

Differences between analyst sales and marketing analyst education

There are a few differences between an analyst sales and a marketing analyst in terms of educational background:

Analyst SalesMarketing Analyst
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Analyst sales vs marketing analyst demographics

Here are the differences between analyst sales' and marketing analysts' demographics:

Analyst SalesMarketing Analyst
Average age3737
Gender ratioMale, 51.0% Female, 49.0%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analyst sales and marketing analyst duties and responsibilities

Analyst sales example responsibilities.

  • Create and manage exceptional replenishment relationships with Wal-mart and Sam's.
  • Manage the entire RFQ process from start to finish including sourcing analysis, quote analysis, down select, and pricing.
  • Utilize VBA to automate tasks and increase productivity by significantly decreasing report completion time.
  • Analyze account specific POS data to determine titles for pocket placement and promotional opportunities to achieve company and client expectations.
  • Provide category analysis in PowerPoint format for use in buyer presentations.
  • Maintain issues database in SharePoint.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Analyst sales vs marketing analyst skills

Common analyst sales skills
  • Salesforce, 7%
  • Customer Service, 7%
  • Data Analysis, 6%
  • CRM, 6%
  • Sales Data, 5%
  • Strong Analytical, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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