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The differences between assistant media planners and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Assistant Media Planner | Publicist | |
| Yearly salary | $38,916 | $50,679 |
| Hourly rate | $18.71 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Assistant media planners and publicists have different pay scales, as shown below.
| Assistant Media Planner | Publicist | |
| Average salary | $38,916 | $50,679 |
| Salary range | Between $31,000 And $48,000 | Between $30,000 And $83,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | J. The Jewish News of Northern California |
| Best paying industry | - | Media |
There are a few differences between an assistant media planner and a publicist in terms of educational background:
| Assistant Media Planner | Publicist | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 83% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between assistant media planners' and publicists' demographics:
| Assistant Media Planner | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |