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The differences between assistant media planners and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant media planner and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Assistant Media Planner | Social Media Specialist | |
| Yearly salary | $38,916 | $51,584 |
| Hourly rate | $18.71 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,944 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Assistant media planners and social media specialists have different pay scales, as shown below.
| Assistant Media Planner | Social Media Specialist | |
| Average salary | $38,916 | $51,584 |
| Salary range | Between $31,000 And $48,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between an assistant media planner and a social media specialist in terms of educational background:
| Assistant Media Planner | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between assistant media planners' and social media specialists' demographics:
| Assistant Media Planner | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |