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The differences between associate media directors and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an associate media director and a public relations assistant. Additionally, an associate media director has an average salary of $88,874, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Associate Media Director | Public Relations Assistant | |
| Yearly salary | $88,874 | $46,197 |
| Hourly rate | $42.73 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,111 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Associate media directors and public relations assistants have different pay scales, as shown below.
| Associate Media Director | Public Relations Assistant | |
| Average salary | $88,874 | $46,197 |
| Salary range | Between $65,000 And $121,000 | Between $34,000 And $61,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Poshmark | California Institute of Technology |
| Best paying industry | Professional | Finance |
There are a few differences between an associate media director and a public relations assistant in terms of educational background:
| Associate Media Director | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 88% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between associate media directors' and public relations assistants' demographics:
| Associate Media Director | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |