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The differences between associate product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for an associate product manager include product management, project management and user stories. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Associate Product Manager | Product Marketing Manager | |
| Yearly salary | $89,963 | $112,220 |
| Hourly rate | $43.25 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,763 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Associate product managers and product marketing managers have different pay scales, as shown below.
| Associate Product Manager | Product Marketing Manager | |
| Average salary | $89,963 | $112,220 |
| Salary range | Between $65,000 And $122,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between an associate product manager and a product marketing manager in terms of educational background:
| Associate Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate product managers' and product marketing managers' demographics:
| Associate Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.0% Female, 55.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |