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Community relations representative vs publicist

The differences between community relations representatives and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations representative and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $42,421 average annual salary of a community relations representative.

The top three skills for a community relations representative include community relations, patients and community organizations. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Community relations representative vs publicist overview

Community Relations RepresentativePublicist
Yearly salary$42,421$50,679
Hourly rate$20.39$24.36
Growth rate8%8%
Number of jobs24,8987,343
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a community relations representative do?

Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

Community relations representative vs publicist salary

Community relations representatives and publicists have different pay scales, as shown below.

Community Relations RepresentativePublicist
Average salary$42,421$50,679
Salary rangeBetween $30,000 And $58,000Between $30,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-J. The Jewish News of Northern California
Best paying industry-Media

Differences between community relations representative and publicist education

There are a few differences between a community relations representative and a publicist in terms of educational background:

Community Relations RepresentativePublicist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityStanford University

Community relations representative vs publicist demographics

Here are the differences between community relations representatives' and publicists' demographics:

Community Relations RepresentativePublicist
Average age4242
Gender ratioMale, 26.1% Female, 73.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.3% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations representative and publicist duties and responsibilities

Community relations representative example responsibilities.

  • Manage YouTube channel to promote the brand.
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Deliver education regarding hospice services to key decision makers to provide to appropriate patients.
  • Utilize a personal computer and relate software including Microsoft office, powerpoint and the internet.
  • Facilitate the admission process of incoming patients.
  • Obtain Medicare requirement of percentage of volunteer/patient.
  • Show more

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Community relations representative vs publicist skills

Common community relations representative skills
  • Community Relations, 15%
  • Patients, 11%
  • Community Organizations, 10%
  • Communicate Issues, 8%
  • Medicaid, 6%
  • Community Outreach, 6%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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