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The differences between content analysts and associate analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content analyst, becoming an associate analyst takes usually requires 2-4 years. Additionally, an associate analyst has an average salary of $68,161, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for an associate analyst are customer service, powerpoint, and data analysis.
| Content Analyst | Associate Analyst | |
| Yearly salary | $65,768 | $68,161 |
| Hourly rate | $31.62 | $32.77 |
| Growth rate | 19% | 9% |
| Number of jobs | 52,858 | 97,311 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 37 | 40 |
| Years of experience | 6 | 4 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
An associate analyst is an individual who is responsible for the research and investigation for a specific business process and department to help the senior staff make further decisions. Associate analysts must use their analytical skills to understand how the collected data can affect business decisions, then prepare reports that detail findings and recommend solutions. They must assist in developing new business models that can generate profits while reducing costs. Associate analysts can work in various industries ranging from finance and operations to information technology (IT) and marketing.
Content analysts and associate analysts have different pay scales, as shown below.
| Content Analyst | Associate Analyst | |
| Average salary | $65,768 | $68,161 |
| Salary range | Between $47,000 And $91,000 | Between $47,000 And $98,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New York |
| Best paying company | Meta | Apollo Global Management |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and an associate analyst in terms of educational background:
| Content Analyst | Associate Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between content analysts' and associate analysts' demographics:
| Content Analyst | Associate Analyst | |
| Average age | 37 | 40 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 52.3% Female, 47.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.6% Unknown, 4.5% Hispanic or Latino, 7.7% Asian, 14.1% White, 68.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 7% |