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The differences between content analysts and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Analyst | Content Specialist | |
| Yearly salary | $65,768 | $66,018 |
| Hourly rate | $31.62 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,858 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content analysts and content specialists have different pay scales, as shown below.
| Content Analyst | Content Specialist | |
| Average salary | $65,768 | $66,018 |
| Salary range | Between $47,000 And $91,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Meta |
| Best paying industry | Health Care | Health Care |
There are a few differences between a content analyst and a content specialist in terms of educational background:
| Content Analyst | Content Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and content specialists' demographics:
| Content Analyst | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |