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The differences between content analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and a market research analyst. Additionally, a content analyst has an average salary of $65,768, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Content Analyst | Market Research Analyst | |
| Yearly salary | $65,768 | $51,688 |
| Hourly rate | $31.62 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,858 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Content analysts and market research analysts have different pay scales, as shown below.
| Content Analyst | Market Research Analyst | |
| Average salary | $65,768 | $51,688 |
| Salary range | Between $47,000 And $91,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Imply |
| Best paying industry | Health Care | Technology |
There are a few differences between a content analyst and a market research analyst in terms of educational background:
| Content Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and market research analysts' demographics:
| Content Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |