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The differences between content analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $65,768 average annual salary of a content analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Content Analyst | Research Analyst | |
| Yearly salary | $65,768 | $70,232 |
| Hourly rate | $31.62 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,858 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Content analysts and research analysts have different pay scales, as shown below.
| Content Analyst | Research Analyst | |
| Average salary | $65,768 | $70,232 |
| Salary range | Between $47,000 And $91,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | The Citadel |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and a research analyst in terms of educational background:
| Content Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and research analysts' demographics:
| Content Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |