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The differences between coordinators of media relations and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a coordinator of media relations, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Coordinator Of Media Relations | Marketing Communications Specialist | |
| Yearly salary | $64,460 | $53,993 |
| Hourly rate | $30.99 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 30,539 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Coordinators of media relations and marketing communications specialists have different pay scales, as shown below.
| Coordinator Of Media Relations | Marketing Communications Specialist | |
| Average salary | $64,460 | $53,993 |
| Salary range | Between $34,000 And $119,000 | Between $36,000 And $80,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Delaware |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of media relations and a marketing communications specialist in terms of educational background:
| Coordinator Of Media Relations | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and marketing communications specialists' demographics:
| Coordinator Of Media Relations | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |