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The differences between coordinators of media relations and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a publicist. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $50,679 average annual salary of a publicist.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Coordinator Of Media Relations | Publicist | |
| Yearly salary | $64,460 | $50,679 |
| Hourly rate | $30.99 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Coordinators of media relations and publicists have different pay scales, as shown below.
| Coordinator Of Media Relations | Publicist | |
| Average salary | $64,460 | $50,679 |
| Salary range | Between $34,000 And $119,000 | Between $30,000 And $83,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | J. The Jewish News of Northern California |
| Best paying industry | - | Media |
There are a few differences between a coordinator of media relations and a publicist in terms of educational background:
| Coordinator Of Media Relations | Publicist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between coordinators of media relations' and publicists' demographics:
| Coordinator Of Media Relations | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |