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The differences between coordinators of media relations and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a social media specialist. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Coordinator Of Media Relations | Social Media Specialist | |
| Yearly salary | $64,460 | $51,584 |
| Hourly rate | $30.99 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Coordinators of media relations and social media specialists have different pay scales, as shown below.
| Coordinator Of Media Relations | Social Media Specialist | |
| Average salary | $64,460 | $51,584 |
| Salary range | Between $34,000 And $119,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a coordinator of media relations and a social media specialist in terms of educational background:
| Coordinator Of Media Relations | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and social media specialists' demographics:
| Coordinator Of Media Relations | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |