Forecasting analyst vs senior marketing analyst

The differences between forecasting analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a forecasting analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $69,708 average annual salary of a forecasting analyst.

The top three skills for a forecasting analyst include supply chain, SQL and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Forecasting analyst vs senior marketing analyst overview

	Forecasting Analyst	Senior Marketing Analyst
Yearly salary	$69,708	$83,321
Hourly rate	$33.51	$40.06
Growth rate	19%	19%
Number of jobs	31,811	110,012
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a forecasting analyst do?

A forecasting analyst is responsible for predicting a business's future production and financial condition by analyzing the company's current data statistics. Forecasting analysts evaluate the company's sales performance, inventory levels, production speed, and turnaround time of deliverables. They also study the latest industry trends, identifying business opportunities from consumer demands and interests to develop revenue resources to maintain the business' financial stability. A forecasting analyst must have excellent communication and analytical skills, especially on creating report models and finance measurement accuracy.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Forecasting analyst vs senior marketing analyst salary

Forecasting analysts and senior marketing analysts have different pay scales, as shown below.

	Forecasting Analyst	Senior Marketing Analyst
Average salary	$69,708	$83,321
Salary range	Between $53,000 And $90,000	Between $63,000 And $109,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	Apple	Credit Karma
Best paying industry	Manufacturing	Finance

Differences between forecasting analyst and senior marketing analyst education

There are a few differences between a forecasting analyst and a senior marketing analyst in terms of educational background:

	Forecasting Analyst	Senior Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Forecasting analyst vs senior marketing analyst demographics

Here are the differences between forecasting analysts' and senior marketing analysts' demographics:

	Forecasting Analyst	Senior Marketing Analyst
Average age	37	37
Gender ratio	Male, 55.3% Female, 44.7%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.7% White, 65.3% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between forecasting analyst and senior marketing analyst duties and responsibilities

Forecasting analyst example responsibilities.

Manage National/Global RFP project process by creating pricing models and coordinating pricing efforts of different ManpowerGroup brands.
Enter sales and freight information in company ERP software program.
Work with logistics to track shipments to distribution center and ensure customer delivery dates are met.
Develop and execute the POS and inventory forecasts and analysis for mass merchants and national /international sales accounts.
Create promotional, POS, & inventory reports for both domestic and international accounts and submit to company each week.
Utilize Nielsen data to create category reviews, new product presentations, and attend customer meetings to support customer category managers.

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Forecasting analyst vs senior marketing analyst skills

Common forecasting analyst skills

Supply Chain, 9%
SQL, 9%
Data Analysis, 7%
Strong Analytical, 6%
SAS, 5%
Demand Planning, 5%

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

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Forecasting Analyst vs Senior Marketing Analyst

Updated January 8, 2025

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