Post job

Lead generating specialist vs technical sales representative

The differences between lead generating specialists and technical sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $48,541 average annual salary of a lead generating specialist.

The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a technical sales representative are sales process, business development, and sales support.

Lead generating specialist vs technical sales representative overview

Lead Generating SpecialistTechnical Sales Representative
Yearly salary$48,541$71,310
Hourly rate$23.34$34.28
Growth rate4%4%
Number of jobs27,090237,456
Job satisfaction-5
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 57%
Average age3747
Years of experience-2

What does a lead generating specialist do?

A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.

What does a technical sales representative do?

A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.

Lead generating specialist vs technical sales representative salary

Lead generating specialists and technical sales representatives have different pay scales, as shown below.

Lead Generating SpecialistTechnical Sales Representative
Average salary$48,541$71,310
Salary rangeBetween $32,000 And $73,000Between $39,000 And $129,000
Highest paying CityMedford, ORSan Francisco, CA
Highest paying stateWest VirginiaNew York
Best paying companyAdobeGoogle
Best paying industryTechnology-

Differences between lead generating specialist and technical sales representative education

There are a few differences between a lead generating specialist and a technical sales representative in terms of educational background:

Lead Generating SpecialistTechnical Sales Representative
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common college-University of Pennsylvania

Lead generating specialist vs technical sales representative demographics

Here are the differences between lead generating specialists' and technical sales representatives' demographics:

Lead Generating SpecialistTechnical Sales Representative
Average age3747
Gender ratioMale, 53.6% Female, 46.4%Male, 73.3% Female, 26.7%
Race ratioBlack or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage11%6%

Differences between lead generating specialist and technical sales representative duties and responsibilities

Lead generating specialist example responsibilities.

  • Maintain daily accounting of all calls as well as managed daily telemarketing records.
  • Administer and maintain leads within SalesForce.com.
  • Develop social networking pages on Facebook and LinkedIn.
  • Update contact information on numerous databases for sales team using Salesforce and LinkedIn.
  • Prospect for new customers through LinkedIn and Google search.
  • Optimize video marketing efforts and follow video SEO best practices.
  • Show more

Technical sales representative example responsibilities.

  • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
  • Direct overall account customer relations and assist in OEM product development.
  • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
  • Document key sales activities in the company's customer relationship management (CRM) system.
  • Show more

Lead generating specialist vs technical sales representative skills

Common lead generating specialist skills
  • Lead Generation, 18%
  • Salesforce, 11%
  • Digital Marketing, 5%
  • Marketing Campaigns, 5%
  • Linkedin, 4%
  • Flyers, 4%
Common technical sales representative skills
  • Sales Process, 23%
  • Business Development, 17%
  • Sales Support, 15%
  • Post Sales, 12%
  • Java, 5%
  • OEM, 3%