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The differences between lead generating specialists and technical sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $48,541 average annual salary of a lead generating specialist.
The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a technical sales representative are sales process, business development, and sales support.
| Lead Generating Specialist | Technical Sales Representative | |
| Yearly salary | $48,541 | $71,310 |
| Hourly rate | $23.34 | $34.28 |
| Growth rate | 4% | 4% |
| Number of jobs | 27,090 | 237,456 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 57% |
| Average age | 37 | 47 |
| Years of experience | - | 2 |
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.
Lead generating specialists and technical sales representatives have different pay scales, as shown below.
| Lead Generating Specialist | Technical Sales Representative | |
| Average salary | $48,541 | $71,310 |
| Salary range | Between $32,000 And $73,000 | Between $39,000 And $129,000 |
| Highest paying City | Medford, OR | San Francisco, CA |
| Highest paying state | West Virginia | New York |
| Best paying company | Adobe | |
| Best paying industry | Technology | - |
There are a few differences between a lead generating specialist and a technical sales representative in terms of educational background:
| Lead Generating Specialist | Technical Sales Representative | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between lead generating specialists' and technical sales representatives' demographics:
| Lead Generating Specialist | Technical Sales Representative | |
| Average age | 37 | 47 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 73.3% Female, 26.7% |
| Race ratio | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 6% |