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Manager of special events vs social media director

The differences between managers of special events and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a manager of special events and a social media director. Additionally, a social media director has an average salary of $70,846, which is higher than the $56,716 average annual salary of a manager of special events.

The top three skills for a manager of special events include customer service, event planning and event management. The most important skills for a social media director are facebook insights, instagram, and twitter.

Manager of special events vs social media director overview

Manager Of Special EventsSocial Media Director
Yearly salary$56,716$70,846
Hourly rate$27.27$34.06
Growth rate8%8%
Number of jobs15,81839,016
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a manager of special events do?

A manager of special events is responsible for organizing events and programs for a company and various organizations. Managers of special events monitor the event procedures from conceptualization to the actual execution. They analyze the event purpose, manage participants' list, coordinate with suppliers for resources, allocate budget accurately, and ensure that the program outlines and agendas are polished on time. A manager of special events must have excellent communication and organizational skills to deliver a successful event and resolve complications as they arise.

What does a social media director do?

Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.

Manager of special events vs social media director salary

Managers of special events and social media directors have different pay scales, as shown below.

Manager Of Special EventsSocial Media Director
Average salary$56,716$70,846
Salary rangeBetween $31,000 And $101,000Between $40,000 And $124,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateHawaiiIdaho
Best paying companyESPNAccenture
Best paying industryNon ProfitsInternet

Differences between manager of special events and social media director education

There are a few differences between a manager of special events and a social media director in terms of educational background:

Manager Of Special EventsSocial Media Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Manager of special events vs social media director demographics

Here are the differences between managers of special events' and social media directors' demographics:

Manager Of Special EventsSocial Media Director
Average age4242
Gender ratioMale, 29.7% Female, 70.3%Male, 42.8% Female, 57.2%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between manager of special events and social media director duties and responsibilities

Manager of special events example responsibilities.

  • Negotiate contracts and manage project budgets to ensure optimal return on cost and measurable ROI.
  • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
  • Assist in planning, developing and producing PowerPoint and video presentations.
  • Measure and track ROI on a per school basis to create weekly schedule.
  • Control the up keep and organization of the entire foundation website and Facebook page.
  • Greet customers immediately upon entry into the VIP room and make wine and liquor suggestions.
  • Show more

Social media director example responsibilities.

  • Manage client Facebook accounts to increase their sales/promotions.
  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
  • Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
  • Negotiate SmartPlus, Arbitron and Nielsen contracts.
  • Engage and nurture social media communities using HootSuite.
  • Show more

Manager of special events vs social media director skills

Common manager of special events skills
  • Customer Service, 21%
  • Event Planning, 13%
  • Event Management, 9%
  • Event Logistics, 4%
  • PowerPoint, 4%
  • Inventory Control, 2%
Common social media director skills
  • Facebook Insights, 10%
  • Instagram, 9%
  • Twitter, 8%
  • Social Media Marketing, 7%
  • Digital Marketing, 6%
  • Web Content, 5%

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