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Marketing & public relations associate vs marketing communications specialist

The differences between marketing & public relations associates and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations associate, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Marketing & public relations associate vs marketing communications specialist overview

Marketing & Public Relations AssociateMarketing Communications Specialist
Yearly salary$47,362$53,993
Hourly rate$22.77$25.96
Growth rate8%19%
Number of jobs87,32895,444
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Average age4237
Years of experience46

Marketing & public relations associate vs marketing communications specialist salary

Marketing & public relations associates and marketing communications specialists have different pay scales, as shown below.

Marketing & Public Relations AssociateMarketing Communications Specialist
Average salary$47,362$53,993
Salary rangeBetween $39,000 And $56,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between marketing & public relations associate and marketing communications specialist education

There are a few differences between a marketing & public relations associate and a marketing communications specialist in terms of educational background:

Marketing & Public Relations AssociateMarketing Communications Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Marketing & public relations associate vs marketing communications specialist demographics

Here are the differences between marketing & public relations associates' and marketing communications specialists' demographics:

Marketing & Public Relations AssociateMarketing Communications Specialist
Average age4237
Gender ratioMale, 29.6% Female, 70.4%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between marketing & public relations associate and marketing communications specialist duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Marketing & public relations associate vs marketing communications specialist skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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