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Marketing & public relations associate vs marketing executive

The differences between marketing & public relations associates and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations associate, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Marketing & public relations associate vs marketing executive overview

Marketing & Public Relations AssociateMarketing Executive
Yearly salary$47,362$73,499
Hourly rate$22.77$35.34
Growth rate8%10%
Number of jobs87,328145,040
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 70%
Average age4239
Years of experience410

Marketing & public relations associate vs marketing executive salary

Marketing & public relations associates and marketing executives have different pay scales, as shown below.

Marketing & Public Relations AssociateMarketing Executive
Average salary$47,362$73,499
Salary rangeBetween $39,000 And $56,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between marketing & public relations associate and marketing executive education

There are a few differences between a marketing & public relations associate and a marketing executive in terms of educational background:

Marketing & Public Relations AssociateMarketing Executive
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Marketing & public relations associate vs marketing executive demographics

Here are the differences between marketing & public relations associates' and marketing executives' demographics:

Marketing & Public Relations AssociateMarketing Executive
Average age4239
Gender ratioMale, 29.6% Female, 70.4%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between marketing & public relations associate and marketing executive duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Marketing & public relations associate vs marketing executive skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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