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Marketing & public relations associate vs public relations coordinator

The differences between marketing & public relations associates and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations associate and a public relations coordinator. Additionally, a marketing & public relations associate has an average salary of $47,362, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Marketing & public relations associate vs public relations coordinator overview

Marketing & Public Relations AssociatePublic Relations Coordinator
Yearly salary$47,362$46,225
Hourly rate$22.77$22.22
Growth rate8%8%
Number of jobs87,32835,324
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 83%
Average age4242
Years of experience44

Marketing & public relations associate vs public relations coordinator salary

Marketing & public relations associates and public relations coordinators have different pay scales, as shown below.

Marketing & Public Relations AssociatePublic Relations Coordinator
Average salary$47,362$46,225
Salary rangeBetween $39,000 And $56,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between marketing & public relations associate and public relations coordinator education

There are a few differences between a marketing & public relations associate and a public relations coordinator in terms of educational background:

Marketing & Public Relations AssociatePublic Relations Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Marketing & public relations associate vs public relations coordinator demographics

Here are the differences between marketing & public relations associates' and public relations coordinators' demographics:

Marketing & Public Relations AssociatePublic Relations Coordinator
Average age4242
Gender ratioMale, 29.6% Female, 70.4%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between marketing & public relations associate and public relations coordinator duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Marketing & public relations associate vs public relations coordinator skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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