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Media assistant vs media coordinator

The differences between media assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $37,287 average annual salary of a media assistant.

The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a media coordinator are facebook, instagram, and twitter.

Media assistant vs media coordinator overview

Media AssistantMedia Coordinator
Yearly salary$37,287$47,471
Hourly rate$17.93$22.82
Growth rate8%8%
Number of jobs13,89435,285
Job satisfaction3-
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a media assistant do?

Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Media assistant vs media coordinator salary

Media assistants and media coordinators have different pay scales, as shown below.

Media AssistantMedia Coordinator
Average salary$37,287$47,471
Salary rangeBetween $25,000 And $54,000Between $34,000 And $64,000
Highest paying CityMountain View, CAUrban Honolulu, HI
Highest paying stateNew YorkHawaii
Best paying companyGoogleThe Joffrey Ballet
Best paying industryProfessionalManufacturing

Differences between media assistant and media coordinator education

There are a few differences between a media assistant and a media coordinator in terms of educational background:

Media AssistantMedia Coordinator
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Media assistant vs media coordinator demographics

Here are the differences between media assistants' and media coordinators' demographics:

Media AssistantMedia Coordinator
Average age4242
Gender ratioMale, 38.7% Female, 61.3%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media assistant and media coordinator duties and responsibilities

Media assistant example responsibilities.

  • Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
  • Alter the style of animations and video material for company's YouTube channel and website.
  • Edit game footage to produce highlights that are publish on the WatchND website and WatchND YouTube account.
  • Maintain and update project checklists and PowerPoint presentations.
  • Design, configure, and operate high-end computers used for video/audio editing, and multimedia authoring.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media assistant vs media coordinator skills

Common media assistant skills
  • Video Production, 20%
  • Audio Equipment, 6%
  • Visual Equipment, 6%
  • Photography, 5%
  • Press Releases, 5%
  • Library Materials, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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