Post job

Media assistant vs media manager

The differences between media assistants and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media assistant, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $37,287 average annual salary of a media assistant.

The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a media manager are digital marketing, kpis, and media planning.

Media assistant vs media manager overview

Media AssistantMedia Manager
Yearly salary$37,287$96,475
Hourly rate$17.93$46.38
Growth rate8%10%
Number of jobs13,894110,888
Job satisfaction3-
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4239
Years of experience410

What does a media assistant do?

Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Media assistant vs media manager salary

Media assistants and media managers have different pay scales, as shown below.

Media AssistantMedia Manager
Average salary$37,287$96,475
Salary rangeBetween $25,000 And $54,000Between $66,000 And $140,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateNew YorkPennsylvania
Best paying companyGoogleMeta
Best paying industryProfessionalAutomotive

Differences between media assistant and media manager education

There are a few differences between a media assistant and a media manager in terms of educational background:

Media AssistantMedia Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Media assistant vs media manager demographics

Here are the differences between media assistants' and media managers' demographics:

Media AssistantMedia Manager
Average age4239
Gender ratioMale, 38.7% Female, 61.3%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between media assistant and media manager duties and responsibilities

Media assistant example responsibilities.

  • Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
  • Alter the style of animations and video material for company's YouTube channel and website.
  • Edit game footage to produce highlights that are publish on the WatchND website and WatchND YouTube account.
  • Maintain and update project checklists and PowerPoint presentations.
  • Design, configure, and operate high-end computers used for video/audio editing, and multimedia authoring.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Media assistant vs media manager skills

Common media assistant skills
  • Video Production, 20%
  • Audio Equipment, 6%
  • Visual Equipment, 6%
  • Photography, 5%
  • Press Releases, 5%
  • Library Materials, 3%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

Browse arts, entertainment, sports, and media jobs