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The differences between media assistants and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $37,287 average annual salary of a media assistant.
The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Media Assistant | Media Planner | |
| Yearly salary | $37,287 | $58,044 |
| Hourly rate | $17.93 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,894 | 24,126 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Media assistants and media planners have different pay scales, as shown below.
| Media Assistant | Media Planner | |
| Average salary | $37,287 | $58,044 |
| Salary range | Between $25,000 And $54,000 | Between $48,000 And $69,000 |
| Highest paying City | Mountain View, CA | Washington, DC |
| Highest paying state | New York | Washington |
| Best paying company | RPA | |
| Best paying industry | Professional | Professional |
There are a few differences between a media assistant and a media planner in terms of educational background:
| Media Assistant | Media Planner | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media assistants' and media planners' demographics:
| Media Assistant | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |