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Media assistant vs media relations specialist

The differences between media assistants and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a media relations specialist. Additionally, a media relations specialist has an average salary of $50,856, which is higher than the $37,287 average annual salary of a media assistant.

The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a media relations specialist are patients, compassion, and press releases.

Media assistant vs media relations specialist overview

Media AssistantMedia Relations Specialist
Yearly salary$37,287$50,856
Hourly rate$17.93$24.45
Growth rate8%8%
Number of jobs13,89444,665
Job satisfaction3-
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a media assistant do?

Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Media assistant vs media relations specialist salary

Media assistants and media relations specialists have different pay scales, as shown below.

Media AssistantMedia Relations Specialist
Average salary$37,287$50,856
Salary rangeBetween $25,000 And $54,000Between $36,000 And $69,000
Highest paying CityMountain View, CAWashington, DC
Highest paying stateNew YorkWashington
Best paying companyGoogleEdelman Financial Engines
Best paying industryProfessionalFinance

Differences between media assistant and media relations specialist education

There are a few differences between a media assistant and a media relations specialist in terms of educational background:

Media AssistantMedia Relations Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Media assistant vs media relations specialist demographics

Here are the differences between media assistants' and media relations specialists' demographics:

Media AssistantMedia Relations Specialist
Average age4242
Gender ratioMale, 38.7% Female, 61.3%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media assistant and media relations specialist duties and responsibilities

Media assistant example responsibilities.

  • Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
  • Alter the style of animations and video material for company's YouTube channel and website.
  • Edit game footage to produce highlights that are publish on the WatchND website and WatchND YouTube account.
  • Maintain and update project checklists and PowerPoint presentations.
  • Design, configure, and operate high-end computers used for video/audio editing, and multimedia authoring.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Media assistant vs media relations specialist skills

Common media assistant skills
  • Video Production, 20%
  • Audio Equipment, 6%
  • Visual Equipment, 6%
  • Photography, 5%
  • Press Releases, 5%
  • Library Materials, 3%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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