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Media assistant vs public relations assistant

The differences between media assistants and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $37,287 average annual salary of a media assistant.

The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Media assistant vs public relations assistant overview

Media AssistantPublic Relations Assistant
Yearly salary$37,287$46,197
Hourly rate$17.93$22.21
Growth rate8%8%
Number of jobs13,89426,021
Job satisfaction3-
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a media assistant do?

Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Media assistant vs public relations assistant salary

Media assistants and public relations assistants have different pay scales, as shown below.

Media AssistantPublic Relations Assistant
Average salary$37,287$46,197
Salary rangeBetween $25,000 And $54,000Between $34,000 And $61,000
Highest paying CityMountain View, CASeattle, WA
Highest paying stateNew YorkWashington
Best paying companyGoogleCalifornia Institute of Technology
Best paying industryProfessionalFinance

Differences between media assistant and public relations assistant education

There are a few differences between a media assistant and a public relations assistant in terms of educational background:

Media AssistantPublic Relations Assistant
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Media assistant vs public relations assistant demographics

Here are the differences between media assistants' and public relations assistants' demographics:

Media AssistantPublic Relations Assistant
Average age4242
Gender ratioMale, 38.7% Female, 61.3%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media assistant and public relations assistant duties and responsibilities

Media assistant example responsibilities.

  • Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
  • Alter the style of animations and video material for company's YouTube channel and website.
  • Edit game footage to produce highlights that are publish on the WatchND website and WatchND YouTube account.
  • Maintain and update project checklists and PowerPoint presentations.
  • Design, configure, and operate high-end computers used for video/audio editing, and multimedia authoring.
  • Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Media assistant vs public relations assistant skills

Common media assistant skills
  • Video Production, 20%
  • Audio Equipment, 6%
  • Visual Equipment, 6%
  • Photography, 5%
  • Press Releases, 5%
  • Library Materials, 3%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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