Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between media assistants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $37,287 average annual salary of a media assistant.
The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Media Assistant | Public Relations Coordinator | |
| Yearly salary | $37,287 | $46,225 |
| Hourly rate | $17.93 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,894 | 35,324 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Media assistants and public relations coordinators have different pay scales, as shown below.
| Media Assistant | Public Relations Coordinator | |
| Average salary | $37,287 | $46,225 |
| Salary range | Between $25,000 And $54,000 | Between $35,000 And $60,000 |
| Highest paying City | Mountain View, CA | Washington, DC |
| Highest paying state | New York | Virginia |
| Best paying company | Shiseido | |
| Best paying industry | Professional | Health Care |
There are a few differences between a media assistant and a public relations coordinator in terms of educational background:
| Media Assistant | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media assistants' and public relations coordinators' demographics:
| Media Assistant | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |