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The differences between media assistants and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media assistant and a publicity assistant. Additionally, a publicity assistant has an average salary of $39,387, which is higher than the $37,287 average annual salary of a media assistant.
The top three skills for a media assistant include video production, audio equipment and visual equipment. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Media Assistant | Publicity Assistant | |
| Yearly salary | $37,287 | $39,387 |
| Hourly rate | $17.93 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 13,894 | 8,193 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media assistants are professionals who are responsible for providing administrative support to the media operations of an organization. These assistants are required to work closely with the media team to perform tasks such as analyzing media, using media software to keep track of performance and develop strong relationships with media outlets. By coordinating with technical consultants, media assistants must assist in planning various video productions as well as updating the content and graphics of the company's website. They must also develop strategies so that they can increase audience reach across media channels.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Media assistants and publicity assistants have different pay scales, as shown below.
| Media Assistant | Publicity Assistant | |
| Average salary | $37,287 | $39,387 |
| Salary range | Between $25,000 And $54,000 | Between $27,000 And $56,000 |
| Highest paying City | Mountain View, CA | Olympia, WA |
| Highest paying state | New York | Washington |
| Best paying company | Apple | |
| Best paying industry | Professional | Government |
There are a few differences between a media assistant and a publicity assistant in terms of educational background:
| Media Assistant | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between media assistants' and publicity assistants' demographics:
| Media Assistant | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |