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The differences between media coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and an advertising coordinator. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Media Coordinator | Advertising Coordinator | |
| Yearly salary | $47,471 | $47,872 |
| Hourly rate | $22.82 | $23.02 |
| Growth rate | 8% | -8% |
| Number of jobs | 35,285 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Media coordinators and advertising coordinators have different pay scales, as shown below.
| Media Coordinator | Advertising Coordinator | |
| Average salary | $47,471 | $47,872 |
| Salary range | Between $34,000 And $64,000 | Between $36,000 And $62,000 |
| Highest paying City | Urban Honolulu, HI | New York, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | The Joffrey Ballet | AACSB |
| Best paying industry | Manufacturing | Real Estate |
There are a few differences between a media coordinator and an advertising coordinator in terms of educational background:
| Media Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between media coordinators' and advertising coordinators' demographics:
| Media Coordinator | Advertising Coordinator | |
| Average age | 42 | 44 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 10% |