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Media coordinator vs campaign coordinator

The differences between media coordinators and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a campaign coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $41,865 average annual salary of a campaign coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.

Media coordinator vs campaign coordinator overview

Media CoordinatorCampaign Coordinator
Yearly salary$47,471$41,865
Hourly rate$22.82$20.13
Growth rate8%8%
Number of jobs35,28524,801
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age4242
Years of experience44

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a campaign coordinator do?

A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.

Media coordinator vs campaign coordinator salary

Media coordinators and campaign coordinators have different pay scales, as shown below.

Media CoordinatorCampaign Coordinator
Average salary$47,471$41,865
Salary rangeBetween $34,000 And $64,000Between $28,000 And $61,000
Highest paying CityUrban Honolulu, HIWashington, DC
Highest paying stateHawaiiCalifornia
Best paying companyThe Joffrey BalletSquare
Best paying industryManufacturingMedia

Differences between media coordinator and campaign coordinator education

There are a few differences between a media coordinator and a campaign coordinator in terms of educational background:

Media CoordinatorCampaign Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Media coordinator vs campaign coordinator demographics

Here are the differences between media coordinators' and campaign coordinators' demographics:

Media CoordinatorCampaign Coordinator
Average age4242
Gender ratioMale, 36.6% Female, 63.4%Male, 36.9% Female, 63.1%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media coordinator and campaign coordinator duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Campaign coordinator example responsibilities.

  • Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
  • Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
  • Design, create and distribute personalized promotional materials via PowerPoint presentations.
  • Study the efficacy of grassroots organizing.
  • Show more

Media coordinator vs campaign coordinator skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common campaign coordinator skills
  • Digital Marketing, 14%
  • CRM, 8%
  • PowerPoint, 8%
  • Community Outreach, 6%
  • Twitter, 6%
  • Campaign Performance, 4%

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