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Media coordinator vs marketing communications coordinator

The differences between media coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Media coordinator vs marketing communications coordinator overview

Media CoordinatorMarketing Communications Coordinator
Yearly salary$47,471$49,151
Hourly rate$22.82$23.63
Growth rate8%19%
Number of jobs35,28596,492
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Average age4237
Years of experience46

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Media coordinator vs marketing communications coordinator salary

Media coordinators and marketing communications coordinators have different pay scales, as shown below.

Media CoordinatorMarketing Communications Coordinator
Average salary$47,471$49,151
Salary rangeBetween $34,000 And $64,000Between $36,000 And $67,000
Highest paying CityUrban Honolulu, HISan Francisco, CA
Highest paying stateHawaiiNew Jersey
Best paying companyThe Joffrey BalletAvid
Best paying industryManufacturingManufacturing

Differences between media coordinator and marketing communications coordinator education

There are a few differences between a media coordinator and a marketing communications coordinator in terms of educational background:

Media CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Media coordinator vs marketing communications coordinator demographics

Here are the differences between media coordinators' and marketing communications coordinators' demographics:

Media CoordinatorMarketing Communications Coordinator
Average age4237
Gender ratioMale, 36.6% Female, 63.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between media coordinator and marketing communications coordinator duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Media coordinator vs marketing communications coordinator skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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