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Media coordinator vs marketing & events coordinator

The differences between media coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Media coordinator vs marketing & events coordinator overview

Media CoordinatorMarketing & Events Coordinator
Yearly salary$47,471$41,447
Hourly rate$22.82$19.93
Growth rate8%19%
Number of jobs35,28584,375
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Average age4237
Years of experience46

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Media coordinator vs marketing & events coordinator salary

Media coordinators and marketing & events coordinators have different pay scales, as shown below.

Media CoordinatorMarketing & Events Coordinator
Average salary$47,471$41,447
Salary rangeBetween $34,000 And $64,000Between $31,000 And $54,000
Highest paying CityUrban Honolulu, HIJersey City, NJ
Highest paying stateHawaiiNew Jersey
Best paying companyThe Joffrey BalletA.T. Kearney
Best paying industryManufacturingStart-up

Differences between media coordinator and marketing & events coordinator education

There are a few differences between a media coordinator and a marketing & events coordinator in terms of educational background:

Media CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Media coordinator vs marketing & events coordinator demographics

Here are the differences between media coordinators' and marketing & events coordinators' demographics:

Media CoordinatorMarketing & Events Coordinator
Average age4237
Gender ratioMale, 36.6% Female, 63.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between media coordinator and marketing & events coordinator duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Media coordinator vs marketing & events coordinator skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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