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Media coordinator vs media consultant

The differences between media coordinators and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a media consultant are website development, facebook, and twitter.

Media coordinator vs media consultant overview

Media CoordinatorMedia Consultant
Yearly salary$47,471$53,443
Hourly rate$22.82$25.69
Growth rate8%8%
Number of jobs35,28528,768
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Media coordinator vs media consultant salary

Media coordinators and media consultants have different pay scales, as shown below.

Media CoordinatorMedia Consultant
Average salary$47,471$53,443
Salary rangeBetween $34,000 And $64,000Between $32,000 And $89,000
Highest paying CityUrban Honolulu, HIWashington, DC
Highest paying stateHawaiiWashington
Best paying companyThe Joffrey BalletiHeartMedia
Best paying industryManufacturing-

Differences between media coordinator and media consultant education

There are a few differences between a media coordinator and a media consultant in terms of educational background:

Media CoordinatorMedia Consultant
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media coordinator vs media consultant demographics

Here are the differences between media coordinators' and media consultants' demographics:

Media CoordinatorMedia Consultant
Average age4242
Gender ratioMale, 36.6% Female, 63.4%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media coordinator and media consultant duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Media coordinator vs media consultant skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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