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The differences between media coordinators and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Media Coordinator | Media Planner | |
| Yearly salary | $47,471 | $58,044 |
| Hourly rate | $22.82 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,285 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Media coordinators and media planners have different pay scales, as shown below.
| Media Coordinator | Media Planner | |
| Average salary | $47,471 | $58,044 |
| Salary range | Between $34,000 And $64,000 | Between $48,000 And $69,000 |
| Highest paying City | Urban Honolulu, HI | Washington, DC |
| Highest paying state | Hawaii | Washington |
| Best paying company | The Joffrey Ballet | RPA |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a media coordinator and a media planner in terms of educational background:
| Media Coordinator | Media Planner | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media coordinators' and media planners' demographics:
| Media Coordinator | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |