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Media coordinator vs social media editor

The differences between media coordinators and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media coordinator and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a social media editor are instagram, facebook, and twitter.

Media coordinator vs social media editor overview

Media CoordinatorSocial Media Editor
Yearly salary$47,471$53,943
Hourly rate$22.82$25.93
Growth rate8%-5%
Number of jobs35,28537,769
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Average age4244
Years of experience44

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Media coordinator vs social media editor salary

Media coordinators and social media editors have different pay scales, as shown below.

Media CoordinatorSocial Media Editor
Average salary$47,471$53,943
Salary rangeBetween $34,000 And $64,000Between $40,000 And $72,000
Highest paying CityUrban Honolulu, HIStamford, CT
Highest paying stateHawaiiHawaii
Best paying companyThe Joffrey BalletRE/MAX Realty One
Best paying industryManufacturingTechnology

Differences between media coordinator and social media editor education

There are a few differences between a media coordinator and a social media editor in terms of educational background:

Media CoordinatorSocial Media Editor
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Media coordinator vs social media editor demographics

Here are the differences between media coordinators' and social media editors' demographics:

Media CoordinatorSocial Media Editor
Average age4244
Gender ratioMale, 36.6% Female, 63.4%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between media coordinator and social media editor duties and responsibilities

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Media coordinator vs social media editor skills

Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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