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The differences between media planners and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $58,044 average annual salary of a media planner.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for an account executive are customer service, CRM, and healthcare.
| Media Planner | Account Executive | |
| Yearly salary | $58,044 | $69,618 |
| Hourly rate | $27.91 | $33.47 |
| Growth rate | 8% | 5% |
| Number of jobs | 24,126 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Average age | 42 | 44 |
| Years of experience | 4 | - |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Media planners and account executives have different pay scales, as shown below.
| Media Planner | Account Executive | |
| Average salary | $58,044 | $69,618 |
| Salary range | Between $48,000 And $69,000 | Between $44,000 And $109,000 |
| Highest paying City | Washington, DC | Portland, OR |
| Highest paying state | Washington | Oregon |
| Best paying company | RPA | Hitachi Vantara |
| Best paying industry | Professional | Finance |
There are a few differences between a media planner and an account executive in terms of educational background:
| Media Planner | Account Executive | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between media planners' and account executives' demographics:
| Media Planner | Account Executive | |
| Average age | 42 | 44 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 5% |