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The differences between media planners and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and a public relations coordinator. Additionally, a media planner has an average salary of $58,044, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Media Planner | Public Relations Coordinator | |
| Yearly salary | $58,044 | $46,225 |
| Hourly rate | $27.91 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Media planners and public relations coordinators have different pay scales, as shown below.
| Media Planner | Public Relations Coordinator | |
| Average salary | $58,044 | $46,225 |
| Salary range | Between $48,000 And $69,000 | Between $35,000 And $60,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | RPA | Shiseido |
| Best paying industry | Professional | Health Care |
There are a few differences between a media planner and a public relations coordinator in terms of educational background:
| Media Planner | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media planners' and public relations coordinators' demographics:
| Media Planner | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |