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The differences between media relations managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a campaign manager. Additionally, a media relations manager has an average salary of $86,031, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.
| Media Relations Manager | Campaign Manager | |
| Yearly salary | $86,031 | $78,890 |
| Hourly rate | $41.36 | $37.93 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,281 | 12,293 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Media relations managers and campaign managers have different pay scales, as shown below.
| Media Relations Manager | Campaign Manager | |
| Average salary | $86,031 | $78,890 |
| Salary range | Between $57,000 And $129,000 | Between $56,000 And $109,000 |
| Highest paying City | Burlingame, CA | Boston, MA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Shearman & Sterling | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a media relations manager and a campaign manager in terms of educational background:
| Media Relations Manager | Campaign Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Communication | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media relations managers' and campaign managers' demographics:
| Media Relations Manager | Campaign Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 54.3% Female, 45.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |