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Media relations manager vs communications manager

The differences between media relations managers and communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a communications manager. Additionally, a media relations manager has an average salary of $86,031, which is higher than the $81,304 average annual salary of a communications manager.

The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a communications manager are customer service, property management, and yardi.

Media relations manager vs communications manager overview

Media Relations ManagerCommunications Manager
Yearly salary$86,031$81,304
Hourly rate$41.36$39.09
Growth rate8%8%
Number of jobs31,28126,350
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a media relations manager do?

A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

Media relations manager vs communications manager salary

Media relations managers and communications managers have different pay scales, as shown below.

Media Relations ManagerCommunications Manager
Average salary$86,031$81,304
Salary rangeBetween $57,000 And $129,000Between $53,000 And $122,000
Highest paying CityBurlingame, CASan Francisco, CA
Highest paying stateDelawareCalifornia
Best paying companyShearman & SterlingMcKinsey & Company Inc
Best paying industryFinance-

Differences between media relations manager and communications manager education

There are a few differences between a media relations manager and a communications manager in terms of educational background:

Media Relations ManagerCommunications Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Media relations manager vs communications manager demographics

Here are the differences between media relations managers' and communications managers' demographics:

Media Relations ManagerCommunications Manager
Average age4242
Gender ratioMale, 44.3% Female, 55.7%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media relations manager and communications manager duties and responsibilities

Media relations manager example responsibilities.

  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Direct corporate communications, publicity, media relations, crisis communications and serve as company spokesperson for major sports/entertainment venues.
  • Create and maintain the school s official Facebook page.
  • Help the college utilize social media (including Facebook) to engage alumni and current students.
  • Respond to media inquiries; coordinate media interviews, including spokesperson preparation and message development.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
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Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
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Media relations manager vs communications manager skills

Common media relations manager skills
  • Press Releases, 17%
  • Strategic Communications, 6%
  • External Communications, 6%
  • Crisis Communications, 5%
  • Web Content, 5%
  • Corporate Communications, 4%
Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%

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