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Media relations manager vs director, customer relations

The differences between media relations managers and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $86,031 average annual salary of a media relations manager.

The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Media relations manager vs director, customer relations overview

Media Relations ManagerDirector, Customer Relations
Yearly salary$86,031$134,672
Hourly rate$41.36$64.75
Growth rate8%8%
Number of jobs31,28126,470
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 65%
Average age4242
Years of experience44

What does a media relations manager do?

A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Media relations manager vs director, customer relations salary

Media relations managers and directors, customer relations have different pay scales, as shown below.

Media Relations ManagerDirector, Customer Relations
Average salary$86,031$134,672
Salary rangeBetween $57,000 And $129,000Between $91,000 And $197,000
Highest paying CityBurlingame, CACarson City, NV
Highest paying stateDelawareNevada
Best paying companyShearman & SterlingCalifornia Resources
Best paying industryFinanceManufacturing

Differences between media relations manager and director, customer relations education

There are a few differences between a media relations manager and a director, customer relations in terms of educational background:

Media Relations ManagerDirector, Customer Relations
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 65%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Media relations manager vs director, customer relations demographics

Here are the differences between media relations managers' and directors, customer relations' demographics:

Media Relations ManagerDirector, Customer Relations
Average age4242
Gender ratioMale, 44.3% Female, 55.7%Male, 46.1% Female, 53.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media relations manager and director, customer relations duties and responsibilities

Media relations manager example responsibilities.

  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Direct corporate communications, publicity, media relations, crisis communications and serve as company spokesperson for major sports/entertainment venues.
  • Create and maintain the school s official Facebook page.
  • Help the college utilize social media (including Facebook) to engage alumni and current students.
  • Respond to media inquiries; coordinate media interviews, including spokesperson preparation and message development.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
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Director, customer relations example responsibilities.

  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Attend morning meeting daily and attend Medicare meetings weekly.
  • Assist with payroll and create excel spreadsheets to document all sales status and quotas.
  • Alert all departments through creating and delivering reports for guest preferences and VIP's.
  • Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
  • Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.
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Media relations manager vs director, customer relations skills

Common media relations manager skills
  • Press Releases, 17%
  • Strategic Communications, 6%
  • External Communications, 6%
  • Crisis Communications, 5%
  • Web Content, 5%
  • Corporate Communications, 4%
Common director, customer relations skills
  • Customer Relations, 16%
  • Leveraged, 11%
  • Government Relations, 5%
  • Press Releases, 5%
  • Payroll, 5%
  • Customer Complaints, 4%

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