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Media relations manager vs director of public affairs

The differences between media relations managers and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $86,031 average annual salary of a media relations manager.

The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Media relations manager vs director of public affairs overview

Media Relations ManagerDirector Of Public Affairs
Yearly salary$86,031$114,639
Hourly rate$41.36$55.11
Growth rate8%8%
Number of jobs31,28126,290
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a media relations manager do?

A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Media relations manager vs director of public affairs salary

Media relations managers and directors of public affairs have different pay scales, as shown below.

Media Relations ManagerDirector Of Public Affairs
Average salary$86,031$114,639
Salary rangeBetween $57,000 And $129,000Between $70,000 And $187,000
Highest paying CityBurlingame, CALas Vegas, NV
Highest paying stateDelawareNevada
Best paying companyShearman & SterlingKaiser Permanente
Best paying industryFinancePharmaceutical

Differences between media relations manager and director of public affairs education

There are a few differences between a media relations manager and a director of public affairs in terms of educational background:

Media Relations ManagerDirector Of Public Affairs
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 71%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Media relations manager vs director of public affairs demographics

Here are the differences between media relations managers' and directors of public affairs' demographics:

Media Relations ManagerDirector Of Public Affairs
Average age4242
Gender ratioMale, 44.3% Female, 55.7%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media relations manager and director of public affairs duties and responsibilities

Media relations manager example responsibilities.

  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Direct corporate communications, publicity, media relations, crisis communications and serve as company spokesperson for major sports/entertainment venues.
  • Create and maintain the school s official Facebook page.
  • Help the college utilize social media (including Facebook) to engage alumni and current students.
  • Respond to media inquiries; coordinate media interviews, including spokesperson preparation and message development.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
  • Show more

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Media relations manager vs director of public affairs skills

Common media relations manager skills
  • Press Releases, 17%
  • Strategic Communications, 6%
  • External Communications, 6%
  • Crisis Communications, 5%
  • Web Content, 5%
  • Corporate Communications, 4%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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