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The differences between media relations managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media relations manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,031 average annual salary of a media relations manager.
The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Media Relations Manager | Marketing Manager | |
| Yearly salary | $86,031 | $104,550 |
| Hourly rate | $41.36 | $50.26 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,281 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Media relations managers and marketing managers have different pay scales, as shown below.
| Media Relations Manager | Marketing Manager | |
| Average salary | $86,031 | $104,550 |
| Salary range | Between $57,000 And $129,000 | Between $71,000 And $153,000 |
| Highest paying City | Burlingame, CA | Menlo Park, CA |
| Highest paying state | Delaware | California |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a media relations manager and a marketing manager in terms of educational background:
| Media Relations Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media relations managers' and marketing managers' demographics:
| Media Relations Manager | Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |