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The differences between media relations managers and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media relations manager, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $86,031 average annual salary of a media relations manager.
The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Media Relations Manager | Media Manager | |
| Yearly salary | $86,031 | $96,475 |
| Hourly rate | $41.36 | $46.38 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,281 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Media relations managers and media managers have different pay scales, as shown below.
| Media Relations Manager | Media Manager | |
| Average salary | $86,031 | $96,475 |
| Salary range | Between $57,000 And $129,000 | Between $66,000 And $140,000 |
| Highest paying City | Burlingame, CA | San Francisco, CA |
| Highest paying state | Delaware | Pennsylvania |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | Finance | Automotive |
There are a few differences between a media relations manager and a media manager in terms of educational background:
| Media Relations Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media relations managers' and media managers' demographics:
| Media Relations Manager | Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |