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Media relations manager vs publications manager

The differences between media relations managers and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a publications manager. Additionally, a publications manager has an average salary of $94,155, which is higher than the $86,031 average annual salary of a media relations manager.

The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a publications manager are facebook, project management, and press releases.

Media relations manager vs publications manager overview

Media Relations ManagerPublications Manager
Yearly salary$86,031$94,155
Hourly rate$41.36$45.27
Growth rate8%8%
Number of jobs31,28118,211
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a media relations manager do?

A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a publications manager do?

A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Media relations manager vs publications manager salary

Media relations managers and publications managers have different pay scales, as shown below.

Media Relations ManagerPublications Manager
Average salary$86,031$94,155
Salary rangeBetween $57,000 And $129,000Between $66,000 And $133,000
Highest paying CityBurlingame, CAMenlo Park, CA
Highest paying stateDelawareNevada
Best paying companyShearman & SterlingMeta
Best paying industryFinance-

Differences between media relations manager and publications manager education

There are a few differences between a media relations manager and a publications manager in terms of educational background:

Media Relations ManagerPublications Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Most common majorCommunicationEnglish
Most common collegeNorthwestern UniversityStanford University

Media relations manager vs publications manager demographics

Here are the differences between media relations managers' and publications managers' demographics:

Media Relations ManagerPublications Manager
Average age4242
Gender ratioMale, 44.3% Female, 55.7%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media relations manager and publications manager duties and responsibilities

Media relations manager example responsibilities.

  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Direct corporate communications, publicity, media relations, crisis communications and serve as company spokesperson for major sports/entertainment venues.
  • Create and maintain the school s official Facebook page.
  • Help the college utilize social media (including Facebook) to engage alumni and current students.
  • Respond to media inquiries; coordinate media interviews, including spokesperson preparation and message development.
  • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
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Publications manager example responsibilities.

  • Lead company-wide FDA compliance requirements documentation project.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Implement processes and tools to satisfy FDA and ISO user documentation requirements.
  • Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
  • Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
  • Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.
  • Show more

Media relations manager vs publications manager skills

Common media relations manager skills
  • Press Releases, 17%
  • Strategic Communications, 6%
  • External Communications, 6%
  • Crisis Communications, 5%
  • Web Content, 5%
  • Corporate Communications, 4%
Common publications manager skills
  • Facebook, 19%
  • Project Management, 15%
  • Press Releases, 10%
  • PowerPoint, 6%
  • Publicity Campaigns, 6%
  • Public Health, 6%

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