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The differences between media relations managers and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations manager and a publications manager. Additionally, a publications manager has an average salary of $94,155, which is higher than the $86,031 average annual salary of a media relations manager.
The top three skills for a media relations manager include press releases, strategic communications and external communications. The most important skills for a publications manager are facebook, project management, and press releases.
| Media Relations Manager | Publications Manager | |
| Yearly salary | $86,031 | $94,155 |
| Hourly rate | $41.36 | $45.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,281 | 18,211 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media relations manager is in charge of devising strategies to raise brand awareness through media communications. Their responsibilities typically revolve around creating newsletters and print materials, identify media opportunities, assist in writing communication materials such as speech and press releases, and maintain positive relationships with the media. One may also handle social networking platforms, develop new marketing concepts, and manage media campaigns. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Media relations managers and publications managers have different pay scales, as shown below.
| Media Relations Manager | Publications Manager | |
| Average salary | $86,031 | $94,155 |
| Salary range | Between $57,000 And $129,000 | Between $66,000 And $133,000 |
| Highest paying City | Burlingame, CA | Menlo Park, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | Finance | - |
There are a few differences between a media relations manager and a publications manager in terms of educational background:
| Media Relations Manager | Publications Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media relations managers' and publications managers' demographics:
| Media Relations Manager | Publications Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |