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Media relations specialist vs social media editor

The differences between media relations specialists and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations specialist and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for a media relations specialist include patients, compassion and press releases. The most important skills for a social media editor are instagram, facebook, and twitter.

Media relations specialist vs social media editor overview

Media Relations SpecialistSocial Media Editor
Yearly salary$50,856$53,943
Hourly rate$24.45$25.93
Growth rate8%-5%
Number of jobs44,66537,769
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Average age4244
Years of experience44

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Media relations specialist vs social media editor salary

Media relations specialists and social media editors have different pay scales, as shown below.

Media Relations SpecialistSocial Media Editor
Average salary$50,856$53,943
Salary rangeBetween $36,000 And $69,000Between $40,000 And $72,000
Highest paying CityWashington, DCStamford, CT
Highest paying stateWashingtonHawaii
Best paying companyEdelman Financial EnginesRE/MAX Realty One
Best paying industryFinanceTechnology

Differences between media relations specialist and social media editor education

There are a few differences between a media relations specialist and a social media editor in terms of educational background:

Media Relations SpecialistSocial Media Editor
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Media relations specialist vs social media editor demographics

Here are the differences between media relations specialists' and social media editors' demographics:

Media Relations SpecialistSocial Media Editor
Average age4244
Gender ratioMale, 30.6% Female, 69.4%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between media relations specialist and social media editor duties and responsibilities

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Media relations specialist vs social media editor skills

Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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